The Thick-It® brand, a provider of dysphagia nutrition solutions, has changed the name of its concentrated formula to Thick-It® Original Concentrated Food & Beverage Thickener.
The change was fueled by the Thick-It® brand’s desire to differentiate Thick-It® Original Food & Beverage Thickener from Thick-It® Original Concentrated Food & Beverage Thickener (previously known as Thick-It® 2).
The concentrated formula offers 20 percent more servings in a 36-ounce canister compared to the same canister size of Thick-It® Original Food & Beverage Thickener . This allows consumers to use less product to thicken food or beverage to reach the appropriate consistency. Thick-It® Original Food & Beverage Thickener requires 3 ½ tsp. to thicken 4oz. of water, achieving nectar consistency, whereas Thick-It® Original Concentrated Food & Beverage Thickener requires 3 tsp. to thicken 4oz. of water.
Complementing the new name is modernized packaging, aligning with the Thick-It® brand’s revised brand positioning:
The Thick-It® brand is passionately dedicated to and solely focused on creating a suite of innovative, science-based, nutritious and appealing food and beverage options to improve the lives of people with swallowing disorders.
Consumers can expect to see new packaging for Thick-It® Original Concentrated Food & Beverage Thickener this August. The product formula, high quality, UPCs and manufacturing codes as well as the ordering process will stay the same.
To find Thick-It® products near you, click here. For more information, follow the brand on Facebook at Facebook.com/ThickIt, on Twitter at @Thick-It®_PFI and on LinkedIn at Thick-It® Nutrition Innovation for Dysphagia.
About the Thick-It® Brand
The Thick-It® brand is a registered trademark of Kent Precision Foods Group, Inc., with the goal of continually researching, innovating and educating on dysphagia nutrition products. The Thick-It® brand offers xanthan- and starch-based food and beverage thickeners, including Thick-It® Original Thickener, the number one selling retail brand of food and beverage thickeners, introduced in 1987; ready-to-drink, pre-thickened beverages available in water, juice, coffee and tea varieties; and ready-to-eat pureed foods made from real food ingredients.